Originally from Nice, Silni is an artist specializing in the customization of sneakers, cleats and luxury leather goods , with prestigious collaborations.
With PUMA , he creates unique pieces for Neymar, Messi, Griezmann, and produces tailor-made collections for events such as the inauguration of 13 by PUMA in Marseille or the arrival of Neymar Jr. in Fortnite .
He also works with Louis Vuitton , chosen by Virgil Abloh as the official painter of the Résidence Éphémère Homme on the Champs-Élysées, and participates in the Louis Vuitton Fashion Week 2021 show .
Silni quickly established itself as an essential reference for high-end customization .
2020
It all starts with 6 custom AJ1s
It all started in 2020. At the time, Silni , a renowned painter and customizer, designed his own laces to enhance a series of Jordan 1s customized in the colors of NBA teams . By dipping and painting each lace himself to achieve vibrant gradients, he laid the foundation for Sweetlaces : a simple but powerful vision — transforming a pair of sneakers with a colorful and unique detail .
Janvier 2020
Sweetlaces Project Design
A few weeks later, the idea took shape and became a real project. Silni worked night and day on the first prototypes of gradient laces , experimenting with different dyeing techniques and testing the results on several lengths.
The goal is clear: to create a range of quality laces, inspired by his artistic universe, to give everyone a new way to personalize their sneakers easily and with style.
October 2022
Official launch of the brand
After two years of development, technical research and packaging design inspired by 90s candy, Sweetlaces officially launches in October 2022 .
The brand quickly attracted a community of sneaker enthusiasts, always looking for the little detail that makes the difference and defines their identity.
April 2024
Birth of the Fluff and the Classic range
In April 2024, Sweetlaces is expanding its catalog with two major new products: Fluff , plush laces in ultra-soft pastel colors , and the Classic range , plain laces in essential tones.
This double release responds to strong demand from our partner retailers and confirms the brand's desire to address both fans of bold colors and followers of elegant minimalism.
July 2024
Exclusive collaboration with Flower Instincts
Summer 2024 marks a new creative milestone: Sweetlaces is partnering with the Flower Instincts brand to launch the Sour Flower capsule.
A limited edition inspired by the fresh, floral world of Flower Instincts, combining tangy laces with exclusive floral packaging. This collaboration celebrates the shared energy of two brands driven by a passion for custom culture , fashion, and meticulous detail.
Silni's selection
SHARE THE LOVE
In 2019, Silni met Samuel Umtiti , the famous defender of the French football team, during the “This is my flow” campaign initiated by Puma Football, for which he personalized headphones for 10 world football personalities.
Sharing a common passion for football as well as for the world of fashion and luxury, they also discovered similar values of authenticity , determination and innovation .
Their friendship has strengthened over the years and Samuel joined the Sweetlaces project at its launch in October 2022, the beginnings of a much larger project still in development: their joint brand of clothing, accessories and furniture called Workbrand .
Their collaboration shows that when creative and visionary minds come together, the possibilities are endless.
Sam's selection
Our Sweetlaces are the result of several months of research and 7 different lace prototypes. Their quality is comparable to the laces you'll find on luxury brand sneakers. They are thin, durable , and colorful .
Our Sweetlaces are machine washable on a delicate cycle. Their high quality ensures perfect color retention, even after multiple washes.
To guarantee their authenticity, our Sweetlaces feature a Signature Ring represented by a double ring in the colors of the brand logo on one of the plastic tips of each lace.